Tuesday, August 13, 2013

Publicity Value of Q. & A. Author Interviews

When it arrived, Editor Trish Gannon's request to do an e-mail interview was a welcome response to a press release I e-mailed to several magazine and newspaper editors. The River Journal  is one of my favorite publications, and therefore I knew her magazine taps into markets hard for me to attract, such as, environmental, literary, and ecology, to name a few.

The Question &Answer interview resulted in "The Montana Scribbler has History at her Fingertips,"  in The River Journal's May 2012 issue -- a story about me and my current writing project.

The River Journal hit the stands May 8th, and the online story, in full color, appeared on the Internet the next day. It's a classic example of, "What You See Ain't Always What You Get."

The feature in The River Journal  is a prime example of glorified advertising.

Although not appearing to be the feature's focus -- paying tribute to an author who excels at the project she's currently passionate about -- the article links my website Behind These Mountains.
It is Advertisement.

Trish's introduction to the Q &A interview is so flattering, I blush from remembering her glowing words. However, the feature, while being most flattering to me, is a prime example of glorified advertisement -- terrific advertisement for my books AND Trish's magazine.

 Gannon is a smart publisher. She knows the publicity value of stories she publishes -- the Q & A interview about Behind These Mountains broadens her prospective audience by attracting history buffs, as well as readers of The North Palouse Washington e-Newscast. Articles published in that online newspaper are tapped into by readers worldwide.

Trish knows I'm professional, so I'll use her feature article in my newspaper to promote The River Journal. In addition, the story will reach several hundred writers who are members of Internet Writing Workshop, of which I am a member. And because I'll "Yahoo" this kudo to that exemplary list, it will also reach countless other readers through IWW's blog,
Authors have to keep broadening their "Platform." Whether they like taking the time away from writing or not, it's essential. On the other side of the equation, publishers also must continuously broaden their circulation.
Always be respectful of the publisher who honors you, and reciprocate in everyway possible to help them achieve their circulation goals.

Another facet of advertisement lies in images.
"Image" is an important aspect of publicity, and in the publishing industry today, images can be crucial. Keep genre and topic in mind when  selecting images. Don't be unduly misleading.
The .jpg I supplied Trish to accompany the interview story was a picture taken during a fairly recent Christmas holiday. Gathered with our family, a grandson's girlfriend, who worked in the makeup\perfume department in an upscale department store, "did our makeup" for all us gals.

Because it looks like a studio portrait, I knew the .jpg would reproduce well in both the print and online editions of the magazine because the background is uncluttered. The photograph portrays me as the professional I'm proud to be.

However, there's truth in the old adage, "What you see ain't always what you get." My website profile has a more recent picture, taken during another role I enjoy equally -- being a contented great-grandma.

It's a Win-win for both of us!

No comments: