From Journalism to Content Marketing in 7 Simple Steps," published in The International Freelancer, by Mridu Khullar Relph, a freelance journalist who divides her time between New Delhi and London, gives a detailed look into this lucrative field of writing.
Before you jump into this field, read the following insights and opinions of respected members of Internet Writing Workshop.Rebeca Schiller said,
"My husband writes content marketing for Newsday's special sections. It's still journalism in many ways: he researches the subject, conducts interviews and like many freelance journalists works with the editor of that section. The difference is that the advertising team is involved because advertisers are the contacts, and these are highly respected organizations. It does pay more. He's currently earning $1.25 per word, but this didn't come overnight. He's been building this relationship with the publication for eight years. Last year is when he started writing more and more for them. Now they consider him their go-to guy, and assign him last minute pieces." Rebeca Schiller.
Rebeca is the online editor and writer for HAND/EYE Magazine. She's currently working on a novl about the Spanish Civil War and historrical memor. When she's not writing, she is teaching other writers how to use Scrivener.
John Palcewski said,
"Journalism is defined as the gathering, processing, and dissemination of news and information related to the news to an audience. The media that journalism uses vary diversely and include content published via newspapers and print magazines, television and radio, and their digital media versions--news websites and applications.
Jamie Wilson said,
Content marketing, on the other hand, is ADVERTISING cleverly disguised as journalism. Meant to attract clicks. Once you leap into that abyss, you can no longer consider yourself a journalist, because you have transformed yourself into a cynical marketing shill. In other words, a hack," John Palcewski.
"Content marketing is all advertising if and only if you consider everything broadcast on network television, including your favorite shows, to be advertising. It is designed to be clickbait, drawing readers - but in order to do that properly, it also has to be engaging content in and of itself, not just content that says "click the ads." Just like any newspaper or magazine content, web content needs to a) provide something of value to the reader and b) make money. The key to not being a hack is understanding the balance between the two - and sites that balance these two things properly are the ones that are most successful at both.
Journalism is indeed about information provided to an audience - but more and more, that audience is unwilling to pay directly for that information as they find more ways to acquire it for free. For that reason, journalism has been borrowing more heavily from content marketing techniques as the years go on, just in order to remain viable. Examples would include USA
Today's very large content program and the San Francisco Chronicle's SFGate website, which is primarily what you might term content marketing.
I know that's about clear as mud, but so is the demarcation between content marketing and journalism today," Jamie WilsonBecome a member of Internet Writing Workshop for valuable help to successful writing.