Friday, April 3, 2015

The difference between journalism and content Writing


From Journalism to Content Marketing in 7 Simple Steps," published in The International Freelancer, by , a freelance journalist who divides her time between New Delhi and London, gives a detailed look into this lucrative field of writing.

Before you jump into this field, read the following insights and opinions of respected members of Internet Writing Workshop.


Rebeca Schiller said,
"My husband writes content marketing for Newsday's special sections. It's still journalism in many ways: he researches the subject, conducts interviews and like many freelance journalists works with the editor of that section. The difference is that the advertising team is involved because advertisers are the contacts, and these are highly respected organizations. It does pay more. He's currently earning $1.25 per word, but this didn't come overnight. He's been building this relationship with the publication for eight years. Last year is when he started writing more and more for them. Now they consider him their go-to guy, and assign him last minute pieces." Rebeca Schiller.
Rebeca is the online editor and writer for HAND/EYE Magazine. She's currently working on a novl about the Spanish Civil War and historrical memor. When she's not writing, she is teaching other writers how to use Scrivener.
 
John Palcewski said,
"Journalism is defined as the gathering, processing, and dissemination of news and information related to the news to an audience. The media that journalism uses vary diversely and include content published via newspapers and print magazines, television and radio, and their digital media versions--news websites and applications.
Content marketing, on the other hand, is ADVERTISING cleverly disguised as journalism.  Meant to attract clicks.  Once you leap into that abyss, you can no longer consider yourself a journalist, because you have transformed yourself into a cynical  marketing shill. In other words, a hack,"  John Palcewski.

Jamie Wilson said,
"Content marketing is all advertising if and only if you consider everything broadcast on network television, including your favorite shows, to be advertising. It is designed to be clickbait, drawing readers - but in order to do that properly, it also has to be engaging content in and of itself, not just content that says "click the ads." Just like any newspaper or magazine content, web content needs to a) provide something of value to the reader and b) make money. The key to not being a hack is understanding the balance between the two - and sites that balance these two things properly are the ones that are most successful at both.
Journalism is indeed about information provided to an audience - but more and more, that audience is unwilling to pay directly for that information as they find more ways to acquire it for free. For that reason, journalism has been borrowing more heavily from content marketing techniques as the years go on, just in order to remain viable. Examples would include USA
Today's very large content program and the San Francisco Chronicle's SFGate website, which is primarily what you might term content marketing.
I know that's about clear as mud, but so is the demarcation between content marketing and journalism today," Jamie Wilson
 

Thursday, March 12, 2015

Elements of Style For Grammar Pendants


Certainly this point of view is worth reading for any writer who depends on William Strunk and E.B. White's Element of Style, which has had, and still does in many cases, a vice-like grip on educated Americans' views about grammar and usage. Yet, Geoffrey K. Pullum, in his The Land of the Free and The Elements of Style, claims almost everything they say on that topic is wrong.

The Chicago Manual of Style, Webster's, and a good thesaurus should always be on a serious writer's bookshelf, too.

Saturday, January 31, 2015

What's New in the Left Panel That You Might Be Missing?

Today, a member of Internet Writing Workshop, Debi O'Neille, posted a yahoo about the article she had published in January's issue of Connect Magazine. Before I sent her my congratulations, I clicked the link in the signature to Debi's BlogSpot, "writing against the wind"

Because it reminded me that Debi O'Neille's writing against the wind" is one of the favorites in the left panel on this website I thought it was appropriate to encourage readers here to take advantage of all the links in the left panel frequently.

They often spark ideas you might not have thought of. Certainly, they'll keep you informed on the changes occurring constantly in our chosen profession.





 

Wednesday, January 7, 2015

Why Not to Accept Book Returns

Angela Hoy published an excellent article today on her website, WritersWeekly, which explains in detail how authors can protect themselves from losses due to accepting book returns.
 
WritersWeekly is the highest circulation freelance writing ezine in the world. In addition to being online, a subscription to free to get articles on writing, freelance job listings and markets for writers every Wednesday by email.

Saturday, December 20, 2014

"Seaweed Ribbons" Authored by Francene Stanley Continues Higher Ground Series at Double Dragon Publishing


Those of you following my posts are acquainted with Francene Stanley, an up and coming writer who first came to my notice when she and Edith Parzefall co-authored several novels in the Higher Ground Series at Double Dragon Publishing. Included in their novels were Knights in Dark Leather, Golden Submarine, and Long Doom Calling. 
 
Announcing Seaweed Ribbons,her latest novel, Francene said:
"With other commitments, my partner Edith didn't have time to write another book with me, but I was eager to continue so I took on the task, and she offered suggestions and encouragement. And so, Seaweed Ribbons grew into a separate novel.
"In the plot of the futuristic Higher Ground series that Edith Parzefall and I wrote together, one character stays behind in a matriarchal society while the adventurers in the main story continue with their quest.
"Raymond is not perfect, by any means. I based his character on my first husband—physically strong and determined, but self-centered and inclined to doubt himself at times. I wondered if he would change, given a new love to raise him from his depths of hidden uncertainty. His companions witness the wedding before they leave on the next stage of their journey. Ginny, a young woman who is an outcast in her group, is mainly kept on to do the work. Her hidden strengths bind them together, despite his insistence on taking the lead.
"My novel, Seaweed Ribbons, which went through the novels on Internet Writing Workshop last year, has been published at last by Double Dragon Publishing. Deron hung onto the manuscript for a year. I was just about to give up.
"I had no input into the cover and I hate it. However, I'm proud of the writing, and we shouldn't judge a book by its cover--especially an e-book, where the picture hardly matters. I have no plans to print it as yet.
"However, with the critiques, support and encouragement from other writers at IWW, I improved the story and polished the writing toward its peak."
Francene found initial inspiration in poetry and songwriting but later turned to writing novels. Like her main characters, she expresses optimism, determination to succeed, and strives to illustrate the principle of positive thinking combined with the trust that things will work out.

Born in South Australia, she married young. Retreating to the small fishing village of Robe, she ran a craft shop and tea room, welcoming tourists to the area. In the early nineteen seventies, her husband and she took a year off with three children on a trip around Australia in a caravan looking at various ways of alternative living before resettling in Robe.
 
After her divorce, she left Australia and moved to England, where she worked as a nanny, travelling around the world with the family she worked for. Francene met her present husband in London and worked in the catering business for 12 years interspersed with trips to far distant lands.
 
Read Francene's Daily blog here. Seaweed Ribbons is also available at Amazon.

Friday, December 5, 2014

Kindle Authors Check Sales on Their Android With App



Are you a Kindle author? Check out all your book sales data on your Android with the Afterword app.

Use the refresh button to retrieve the latest sales reports from
Amazon KDP. Switch countries by using the drop-down menu, or click on any title to display detailed sales data for that book, in all
countries, all at once.


NOTE: Afterword and its development team are in no way affiliated  with Amazon.com.

Wednesday, November 19, 2014

Keith Raffel Chose Internet Crowd-editing for Temple Mount Novel


Kickstarter is only built for creative projects, like new tech gadget production, or an idea. Indieogog can be used for almost anything. Both are popular Internet rewards-based crowdfunding.

Palo Alto-based novelist Keith Raffel saw a potential solution in Kickstarter when he decided,
"I am definitely not my own best critic. It's much better to have fifty people's opinions."
Discover how he used Kickstarter and succeeded. Temple Mount went on sale November 2, 2014.

Raffel hopes to reap the greatest benefit of crowd-editing:
"I have my fingers crossed that it leads to a binge of crowd-reading."